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American fashion designer Bill Blass was most noted for high-quality and high-priced clothing, with a sophisticated and worldly look. Winner of numerous fashion awards, his designs included sportswear, rainwear, accessories, and evening wear. After he established Bill Blass Limited in 1970, he expanded his line to include such diverse products as uniforms for American Airlines, chocolates, and perfumes. His polished classic style, which was less severe than that of many contemporaries, attracted a wide audience.