News Released: August 5, 2009
New York, New York

SHIFT BUILDS “DIY REYKJAVIK” PAVILION, Reykjavik, Iceland



DIY Reykjavik is a Do-It-Yourself, non-profit design experiment initiated and designed by Arnaldur Scram and Simon Stigsby of New York-based design firm Shift, in collaboration with Angelica Biddle and Dr. Sigur<eth>ur Gunnarsson. The pavilion is a temporary installation situated in front of the Nordic House in Reykjavik and coincides with the 2009 Reykjavik Design Days and 2009 Reykjavik Art Festival. The structure is declared ownerless and represents a stepping stone for the local community to question Iceland’s future.

A major portion of the Icelandic building industry was paralyzed after the recent economic collapse. Regardless of the downturn, Shift has been compelled to initiate and seek out new opportunities, exploring the potential and limitations of a new Icelandic economy. Shift approached companies within the building industry, who subsequently volunteered their efforts to make this project a reality, “a highly uncommon event in better economic times.” Simon elaborates, “However, there was an extraordinary sense of solidarity. Everyone involved, from material providers and consulting engineers, to people we borrowed space and tools from were exceptionally positive and enthusiastic about the project. It really felt like people came together in these hard times - joining forces to accomplish common goals.”

The structure consists of one thousand aluminum triangles - every single piece different in size, shape, fold, and configuration. It was designed and processed through a variety of 3D software, laser-cut then folded and riveted by hand. Aluminum was deliberately chosen due to its unique structural challenges, its abundance and recyclability, but also for its potential to generate debate about the current and future use of the material. Iceland’s substantial aluminum processing and its direct link to the island’s natural energy resources has caused much political controversy surrounding the damage of the landscape from geothermal power plants and dams built to support the aluminum industry. But despite this opposition aluminum is a popular cladding material in Iceland. The installation is about this political controversy, and about rethinking both a new economy and a new technology. Through it Shift aims to provide inspiration and instigate critical assessment of Icelandic society.

The DIY Reykjavik pavilion was born out of the economic collapse and may not have been realized under different circumstances. Arnaldur explains, ”The project is about testing the possibilities that ultimately arise from a complete economic collapse - the current reality facing Iceland. The modern ideological system which governed Iceland in every aspect has failed and Iceland should now be about actualizing and seizing opportunities arising from the collapse. How do designers navigate within this new reality? Are we going to look backwards and let the future happen or are we going to find a new way forward using what we have at hand? I hope people find inspiration in our endeavor and in what a community is willing to contribute to in order to see new ideas realized.”

For more information please visit: www.shiftarchitecture.net

News Released: August 4, 2009
Berlin, Germany

International Illustration Forum



Paris, Zurich and now Berlin: ILLUSTRATIVE 2009 will return to the creative capital to celebrate the cutting-edge works of contemporary graphic art for the fifth time around. From the 16th of October to the 1st of November, works ranging from drawing, graphic prints, painting and monumental mural collages to graphically inspired 3D-illustrations, book art and animation will be on show. With more than 60 artists from all across the world, ILLUSTRATIVE brings together an inspiring cornucopia of visual contemporary culture in the Villa Elisabeth located in the heart of Berlin.

ILLUSTRATIVE showcases an international scene of artist-designers, whose works have been inspired by subculture movements like comic and graffiti as well as by applied arts like illustration and book art. The exhibition explores the merging of infinite materials and techniques in widely unprecedented combinations, which challenge learned ways of seeing – e.g. the latest development, where illustration and graphics are translated into the third dimension, or new narrative strategies in 3D-animation.

Berlin October 16 – November 1, 2009
Opening (invitation only) Oct 15, 2009, 7pm
Villa Elisabeth, Invalidenstr. 3, 10115 Berlin
Opening hours: Every day 11am to 8pm

For more information please visit: www.illustrative.de