News Released:
July 22, 2008
Torrance, California
Digital Clouds: Architectural Staircase
Glazing System Design
Artist David A Knudsen ("DAK") is
commisioned to design a staircase centerpiece
for the Aston Marketing Group Headquarters, creating
a sophisticated interplay between skyscrapers,
clouds, and light.
AMG owners David MacMillan and Cindy Martin set
out to produce a centerpiece design reflective
of their advocacy for contemporary art and style.
Key to fulfilling that objective was bringing
David A Knudsen (aka DAK) aboard to helm the architectural
art project.
Interpreting the particular energy of the office,
home to MacMillan & Martin’s several
companies, was DAK’s main objective. “David
and Cindy are visionaries with a down-to-earth
delivery,” says DAK, of the emerging theme
of visual functionality. “You can feel movement
in the art, and I wanted to impart a feeling of
taking the stairs as a ‘transcending’
experience.”
The visitor is uplifted, indeed – up to
the clouds! The theme, “Digital Clouds”
is a spinoff of DAK’s “Reflections
on Architecture” series. Only, instead of
buildings reflecting off of one another, the reflections
are of shapely clouds in the blue sky above. The
word “Digital” is used because as
the reflections are broken down into the many
rectangular glass segments that make up the building’s
facade, they are–by nature–separated
and distorted. All of these small, individual
segments of the reflection relate to one another
as do those of adjecent pixels seen in a digital
image, when examined very closely.
The eighteen custom-shaped panels of bent glass
that line this architectural staircase mimic those
within the skyscraper’s facades in the the
imagery laminated into them. It’s a sophisticated
interplay between the two. Similar to the fascinating
views DAK captures when walking between tall contemporary
buildings downtown, AMG’s visitors will
now experience a multi-faceted montage of semi-transparent
reflections, different from every angle, and a
new perspective on each ascent or decent of the
staircase.
Upon reaching the two-story atrium designed for
meeting space and foyer lounge with wine bar,
one enters a relaxed atmosphere for clients. What
emerges is a dynamic ambulatory experience unlike
any other, finding an immediate energy in a functional
art piece.
For more information: www.dakshots.com
Contact:
Marissa Nederhouser
DAKSHOTS Associate
2800 Barry Ave.
Los Angeles, CA 9064
310.312.3928
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