All images are copyrighted and strictly for educational and viewing purposes.
How did you become a designer/artist?
I grew up in the suburbs of Minneapolis Minnesota. As a young child, I loved to draw everything and it became somewhat of a passion in my early years. After high-school however, my focus shifted to business and the determination of owning my own someday. I went to college with the intention to get a degree in Marketing. After 3 years, I discovered through an elective my true passion – Graphic Design. My love of art and knowledge of marketing could become one – so off I went to Minneapolis College of Art and Design for a Bachelor of Fine Arts Degree in Design.
I worked for two larger agencies in Minneapolis and after about 6 years of understanding the business, I left to start my own design firm. Currently, I am one of the owners and Creative Principle of Capsule in Minneapolis.
Where are you from originally?
What are you doing now?
We are currently working with Fisher-Price to help position their brand better with “consumer products” through naming structures, hierarchy and identity standards.
We are also in the middle of a project for a new nightclub in Minnesota called Myth – which will be one of the largest in the Midwest. We have just completed the brand identity and are now branching out to interior graphics, signage, Web site, billboards and other forms of marketing and advertising.
What are your plans for the future?
As a creative agency, we have the talent and the know how to create brands – so we are in the process of creating our own consumer products. Stay tuned, we have some very interesting stuff coming up.
We also have a little creative outlet that we intend to grow; capsule.us/blog/ (shameless plug). It’s a Web site by our designers that has some humorous products; everything from t-shirts to spice rubs and of course a bunch of free stuff like screen-savers and desktop patterns to swipe.
What American artist inspires you most?
John Singer Sargent for his remarkable portraits and landscapes.
Keith Haring for breaking down the barrier between high art and low art.
Andy Warhol for embracing popular culture.
What unlocks your creativity?
Just sitting down in a quiet room with an empty sketch pad.
Books, Nature and Art Museums.