How did
you become a designer/artist?
I remember always enjoying art. As a child I
was always coloring, drawing and creating "masterpieces".
I never really thought it was possible to make
a living with art so I considered it more of
a hobby. Originally, I was going to be a pediatrician.
I actually did get a biology degree AFTER my
design degree (long story) but I found that
design was my true calling. I credit my high
school art teacher for pointing me in the direction
of graphic design as a career.
Where are you from originally?
I'm originally from Teaneck, NJ, but I haven't
been there since I was ten. We left when my
parents decided that we needed to move for a
few years to their native country. We moved
to Houston when I started college and I've been
in Texas ever since. I'm a Texan at heart now.
Who were your main influences growing
up?
Definitely my parents. They are from Colombia
and they first came to the US as a newly married
couple. They didn't have it easy but somehow
they always made sure my brothers and I had
the best they could offer. A life with the arts
was always high on my parents' priority list
even though neither is an artist. Living close
to NYC was great because we were exposed to
a lot as kids. One of the things that I remember
the most is that, at age 10, on New Year's Eve
my parents took us to a symphony concert at
Lincoln Center. We were probably the only kids
there! It was fun when the waitresses came out
on stage to give the orchestra champagne to
celebrate at midnight.
Did you go to art school/college for
design or are you self-taught?
I have a BA in graphic communications from the
University of Houston and a BA in biology from
St. Mary's University. Two degrees with a long
story in between that I won't bore you with!
Any advice or tips to novice designers?
Don't work independently right out of school.
Find a job first. I think that my best education
came from my first design-related job. I would
also recommend paying attention to, and learning
from, the "boring" stuff of how a design business
runs on a day-to-day basis.
What has been the most rewarding and
challenging project you have worked on?
I would have to say a commemorative book that
I designed for a company celebrating its 50th
anniversary. It was the biggest challenge I've
faced so far. It was also rewarding because
I think we hit the mark with the design and
concept. The project was a challenge for me
because I had never designed a book before and
because our writer backed out as the deadline
was looming. I think that other than college,
those were the longest days and nights that
I've ever spent on any project. The day I handed
the files to the printer I was in heaven!
What is your favorite design piece?
Why?
My favorite piece is a logo that I designed
pro-bono for a local children's community science
park. The park was planned and built by parents
and others in the community. One day, I happened
to come across an online article about the project
and I saw what they were using as a logo. The
organizers were really making very conscientious
decisions about how the park should be built,
what materials were to be used, etc., but no-one
had really thought about how they were presenting
themselves to the community. I contacted them
and in a matter of days they had a new logo.
I love seeing it in use now and I was really
lucky that they were so open to the input I
offered. To top it all off, the logo was accepted
to be part of the Logo Lounge III book that
will come out in 2007.
What are you doing now?
I am an independent designer working from my
home studio. Most of my clients are out-of-state,
small to mid-sized companies in need of a logo
and collateral materials.
What are your plans for the future?
My plan is to continue to develop my business
and just keep learning. I want to continue to
grow as a designer and in particular I'd like
to further develop my illustration skills. I'm
also gearing up for the launch of a new greeting
card business in the fall and I have other product
development ideas that I'd like to see come
to fruition.
What American artist inspires you most?
That's really such a hard question to answer.
There are many artists past and present that
inspire me. Presently I'm really interested
in work by people like S. Britt, Holli Conger,
Steven Harrington, and Johnny Yanok, since I'm
really trying to sharpen my illustration skills.
What unlocks your creativity?
It's really a combination of things. I love
looking at what others are working on by going
through books and visiting museums and Web sites.
At other times I prefer to stay away from all
that so that I can forge my own way. Those are
the times when the most mundane everyday things
influence my thoughts (people watching, exercising,
nature). I would have to say that my two children
are also a big part of the process. Their unexpected
comments and ways of viewing their world always
surprise me. |