How did you
become a designer/artist?
As a child I drew, painted and copied my parents'
and brother's work. I had a knack for copying
anything and enjoyed it. I enjoyed art history
at Paramus high school and enrolled in four years'
of art classes and woodshop. My father is very
handy, so I learned plenty from him about tools
and construction. Building things as a child was
a constant from skateboard ramps to forts,
sandcastles to coffee tables and shelves. I had
my own 35mm camera at a young age and loved taking
black and white photos. I decided to enter Trenton
State College and pursue a career in advertising
and graphic design.
What areyou doing now?
I am currently the creative director of a pharmaceutical
marketing agency. We write, design and produce
interactive online sessions for physicians. The
dialogue is mostly in a promotional voice although
we also produce educational and market research
surveys. The educational interactions are in the
form of continuing education and the market research
focus on perceptions of particular trends and
research.
Where are you from originally?
I am from Paramus, New Jersey, and moved back
here after six years of having my own design studio
in Princeton, New Jersey.
What are your plans for the future?
I currently do many freelance projects from print
to Web and focus on branding and marketing strategies
for a wide variety of industries. I plan on going
back to my early roots and open a new advertising
agency in the very near future. There will be
a publishing segment focusing on books and magazines.
I plan on purchasing a house near my home for
this new company and create a boutique-style design
and advertising company for around 4-8 employees.
What American artist inspires you most?
I love the work of Milton
Glaser and Paul
Rand. I have always strived to simplify and
produce design work that communicates instantly.
These two established the definition of the term
"graphic designer" to me. Simplicity
is always the best solution. Examples of their
simplicity are Milton's I
Love NY logo and Paul's famous Westinghouse
and IBM
logos. I also like the work of Kevin
Duffy.
What unlocks your creativity?
I love to listen to music. I sometimes need quiet
when I am beginning the development stages of
a project. Concentrating on the verbal requires
quiet, but once the ideas are started the music
plays. I play a wide variety of genres and usually
pick something that gets me in the mood I need
to be in at that particular time of day.
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