How did you
become a designer/artist?
I've been drawing since I was first able to pick
up a crayon, so I guess the artistic bent is just
something that's always been there. In the early
'90s, after having spent some time in the banking
and retail industries, I made a conscious choice
to get into art school and refine my raw talent.
Graphic design and particularly logo design were
interests that I'd had from an early age. I was
designing business cards and logos for people
while still in high school; that was before computer-aided
design, mind you. In art school I was able to
develop and expand my skill set. It really opened
my eyes for the first time. The concepts of color,
composition, balance and typography were made
brilliantly clear, and I re-trained myself to
use all of these new insights to make myself a
better designer.
What are you doing now?
I'm currently working as a freelance designer
out of my home studio, Jeff
Andrews Design. I work primarily with small
businesses and organizations in developing their
logo and brand identity. It's challenging yet
incredibly fulfilling work. I also subcontract
my services to other designers and firms looking
for a fresh perspective. I've recently designed
brochures, posters, flyers, menus and advertising
for some great design firms in this way.
Where are you from originally?
I was born in Roseburg, Oregon, which is coincidentally
where I'm currently living after having moved
away in the sixth grade. After 25 years, I moved
back here last year when my fiancee was transferred
with her job. I have yet to run into someone I
knew from grade school, though, which is a bit
of a let-down frankly!
What are your plans for the future?
My immediate plans, personally, are to get married
in September and start a family. Professionally
speaking, I hope to continue developing my business
as well as develop my skills as a graphic designer.
There are still a lot of things to learn, and
my intentions are to get as good as I can. I like
to challenge myself. I have no lofty notions of
being the best designer on the planet; there are
a lot of extremely talented designers out there
much better than me. But I do want to be the best
designer I can be, and that means constantly pushing
myself to get better. I'd also love to eventually
push myself in some new directions with regards
to creativity. For instance, I'd love one day
to write and illustrate a children's book.
Which American artist inspires you most?
Design-wise, I'm inspired by people like Saul
Bass, Paul
Rand, Milton
Glaser, Seymour
Chwast, and Herb
Lubalin. In art school I was prompted to study
the work of these amazing designers who really
set the bar for the contemporary designers of
today. Their influence on my work and design perspective
is monumental.
What unlocks your creativity?
The world around me sparks my creative juices.
If I'm feeling stifled, I'll get out of the office,
go for a walk, listen to music, spend a few hours
in a good bookstore or just spend quality time
with my fiancee and family.
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