Music taste
My favorite band of all time is the Talking Heads. Flaming Lips, The Postal Service, Nellie McKay, Beastie Boys, Jane's Addiction, Phish, I could go on and on.
Favorite drink
I drink decaf coffee in the AM, water in the afternoon, beer/wine in the PM.
Favorite quote
"Never trouble another for what you can do for yourself."
– Thomas Jefferson
Recommended Books
The River Why by David James Duncan.

Wicked: The Life and Times of the Wicked Witch of the West by Gregory Maguire.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber.
 
 
 
 

Meredith Knechel:
creative director


Location: Hartford, Connecticut

www.meredithkstudios.net

 
 
 
 
Interview
 

How did you become a designer/artist?

I grew up in a very creative and artistic family, and I always considered myself the worst artist of the group. It's funny how it turned out to be my career. You can say I really worked my way up the ladder in the business. I was working on my degree in accounting and waitressing, when I realized that it would be much more fun to create things for a living. I taught myself how to use computer graphics software, which led to designing print collateral for the restaurant I worked for, which led to a small local clientele. Soon after I was hired by a Web development firm and learned how to develop Web sites. Now I'm in school for marketing to tie it all together. It was sort of a natural progression.

Where areyou from originally?

I'm from Harleysville, PA. It's a tiny suburb of a suburb of Philadelphia. I grew up next door to a cornfield. The smell of cow manure is tattooed in my memory.

What are you doing now?

I've turned my focus toward the spa and hospitality industries. I design anything from logos to packaging to Web sites. I offer packages for design materials and handle much of the print production as well. This was the best decision I've ever made; I've had a great response to my designs and it's always fun. People in these industries usually really love what they do and it just makes life wonderful when you can enjoy your clients.

What are your plans for the future?

I have some pretty ambitious goals for the future, some of which include becoming the first hybrid Oprah/Martha Stewart (sans prison)/Bill Gates. Do you think I'm setting myself up for disaster? Realistically, I plan to expand into a complete branding firm.

What American artist inspires you most?

Martha Stewart. She's not technically an artist (is she?) but she's amazing with color and I love the way she can make something simple really stand out. I also love the work of Greene and Greene.

What unlocks your creativity?

I like to go out to a bookstore and look at interiors and architecture. I also get amazing inspiration from Vogue and Elle magazines.

 
 
All images have been used with permission. All images are copyrighted and strictly for educational and viewing purposes.
 
 
 
 
Correspondence Materials
Dermage Aesthetic Center & Spa
 
 
 

Web site
Spa Solutions Consulting
(www.spa-solutions.net)

 
 
 


Corporate Identity
M.D. Beauty Labs (medical spa)

 
 
  Corporate Identity
Vita Ageless Medical Aesthetics (medical spa)
 
 
 

Corporate Identity & Web site
Radiance Skincare
(www.radiance-skincare.com)

 
 
 

Corporate Identity & Web site
Tan 310
(www.tan310.com)

 
 
  Interactive Brochure
Beautiful Forever
(view brochure)
 
 
  Web Site
Antha's Flowers
(view site here)
 
 
 
 
 
 
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